By the end of 2024, it is expected that the blockchain market will grow to $20 billion in annual revenues (source). That means more companies can come into the crypto industry, & competition is going to be stiff.
By 2021, the estimated global crypto ownership rate was at on average 3.9%, with over 300 million crypto users worldwide. (source)
Out of a complete world population of 7 Billion, you will find still billions of individuals that need a company to reach out to and get them within the crypto ecosystem through their company.
The opportunities are exciting, and the competition is going to be fierce. The thing you can do is create an efficient marketing strategy that brings growth. Crypto marketing strategies If you have a crypto business or handle marketing for one, this post is for you. We discuss what crypto marketing is, how it’s distinctive from traditional marketing, and 10 strategies you need to use to grow your business.
What is Crypto Marketing?
Promoting and selling products or services linked to crypto business (an exchange, a wallet, a lending bank, a community, etc.) is named crypto marketing. Any activity linked to building brand awareness, getting customers, increasing return customers, and improving sales can come under crypto marketing.
Since the crypto world is pretty new and complex, there’s a necessity for a lot of content to educate people in regards to the technology, its future, and how it works.
Because of the attractive financial benefits and novelty of the brand new technology, people are constantly trying to find the latest information. If your content shows up in Google search results, in social media feeds, or in communities, it has the potential to attract contributes to your platform.
Content also helps build authority & trust if people see that guess what happens you’re discussing and can guide them through it. This provides your brand a greater share of mind and contributes to people choosing you over a competitor.
The best way to generally share content is to make a blog on your own website. Whenever someone discovers your blog, they’ll automatically discover your website and offerings too.
CoinSwitch, a cryptocurrency wallet, publishes blogs around crypto trading for both experts & beginners. They also host Q&A sessions with experts which can be turned into blogs.
What content is useful for a crypto blog:
The main advantage of email marketing is that you will be not dependent on any platform’s algorithm to reach your audience. You can send your message as a text, as a video link, or as an image. It’s up to you the way you design your email. Email feels such as for instance a 1:1 reference to the brand rather than social media broadcast, so people are more likely to answer your offers & messages.
We at SendX rely on the potential of cryptocurrency and blockchain & don’t agree with email marketing service providers’ policy of banning all of the blockchain startups and, thereby, stifling innovation. So if you’re trying to find an email marketing platform, check out SendX & get your 14-day free trial.
A residential district will help you attract the right audience and new users. But a community means more than just followers on social media. You will not have the ability to moderate or influence any conversation there.
If you intend to have a top affect people in addition to your company, you should utilize platforms like Reddit or Telegram. For crypto enthusiasts, discord can be quite a well known range of platform.
Apart from providing a platform for people to carry discussions, a community is a great way to listen to their pain points and find out about what they are seeking from the platform. It will help you refine your messaging.
To distribute the token of your cryptocurrency in the hands of the utmost number of individuals, distribute free tokens in exchange for signup on the platform, or just by virtue of being area of the community. This marketing strategy is named Airdrop.