The annals of Sekonda watches began in Moscow in 1930 with the founding of the First State Watch Factory, the Soviet watch manufacturer. Created under orders of Stalin, the First State Watch Factory was the very first Soviet attempt at manufacturing watch movements and watches. During World War II the factory was briefly evacuated but upon it’s go back to Moscow it had been renamed the First Moscow Watch Factory. Throughout the Soviet era this factory manufactured many watches, notably Poljot watches. These watches were utilized by the Soviet Armed Forces and were necessary to be of a quite high quality as a result. The factory also manufactured the air force standard issue ‘Navigator’ watch worn by Yuri Gagarin on his historic first manned space flight.

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The Petrodvorets Watch Factory could be the oldest factory in Russia. The factory, situated in Saint Petersburg, was founded by Peter the Great in 1721, and since 1962, has manufactured Raketa watches.

In 1966, Sekonda was founded in the United Kingdom. Sekonda imported the Poljot and Raketa watches from the USSR and re-badged them with the Sekonda name. These high quality, reliable watches were relatively cheap and were very successful. Due to the introduction of quartz movements, Sekonda moved production to Hong Kong and began making more fashionable watches with this specific new technology. Excellent marketing skills and a variety of great watches led Sekonda to sell more watches than any brand in the UK in 1988. This location has been held ever since because of an ever expanding, innovative range of watches.

In 1998, the watch market started to expand with several fashion watch brands designing and manufacturing their particular fashion watches. Rather than increasing the general sales of watches, this resulted in market share being spread more thinly across all of the watch brands and it became clear that Sekonda watches would have to diversify to be able to maintain its market leading position.

In 2004, Sekonda watches added the stylish and contemporary ladies Seksy watch line to it’s range. The Seksy watch range was to be aimed at the 25 to 35 age bracket and would build on the well known and successful Sekonda watch brand name. This brand recognition would instil customer 收購勞力士 confidence in this new range of ladies Seksy watches. The initial Seksy watch range contains eleven watch models and with some excellent marketing campaigns and some very clever and innovative watch designs, several these Seksy ladies watches quickly became best sellers. The success of the Seksy watch brand prompted Sekonda to expand the Seksy watch line to around thirty models inside a year.

A year following the launch of the ladies Seksy watches, Sekonda introduced the Sekonda One range of watches. The Sekonda One watches are fashion watches aimed at men and, similarly to the ladies Seksy watches, stick to Sekonda’s winning philosophy of offering superior quality watches at a good deal point. Both lines have since been heavily advertised.

A popular Seksy watch line could be the Seksy Hidden Hearts ladies watch, a finished chrome plated bracelet watch comprising of interlinked heart shapes forming the bracelet and case, a mother of pearl dial and Swarovski crystals set in the event and dial with a high quality Japanese quartz movement. Another popular Seksy watch could be the Seksy Eclipse ladies watch, a Swarovski stone set chrome plated quartz watch having an ‘eclipse’ design incorporated into the case and each watch link. Other ladies Seksy watches range from the Seksy Curve ladies watch and the Seksy Electra ladies watch, both chrome plated, stone set contemporary designs with beautiful shapes.

Sekonda’s main type of watches consist of several gold and chrome plated dress watches for guys and women with virtually every style imaginable. Many watch lines use popular expanding bracelets for convenience and standard bracelet watches and leather strap watches will also be obtainable in abundance, all with the same high quality and standards of workmanship which have resulted in a significantly less than 1% return rate.

For their outstanding value for money, Sekonda watches have now been the UK’s best selling watch brand the past two decades. The Sekonda range includes numerous stylish dress watches for guys and women in gold plated, stainless and bi-colour designs as well as contemporary or classic stone set watches. Sekonda also manufacture SEKSY watches, an exceedingly popular and modern fashion brand also available on our site. All our Sekonda watches feature a high quality movement and come with a 2 year Sekonda guarantee.

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