Is it just me or does it seem like there’s more breaking news than ever? In recent weeks we’ve seen numerous stories with everything which range from Michael Jackson and Farah Fawcett passing away to Sarah Palin’s surprising resignation. So what are the results if there’s breaking news as you are able to discuss? Do you simply sit by and hope someone will call you? No way! You take action. So how do you do that? Well, to start, it’s important to get involved with the conversation. Particularly when it’s on your topic or within your neighborhood of expertise. When you can lend insight to an interest that’s being covered on television or hotly debated on your favorite cable talk show, then it could be worth getting yourself out there. Here certainly are a few tips to hook your story on the latest breaking news topic.

1) Blog onto it: when you yourself have a weblog that has any kind of a readership, and even if you don’t: make sure to blog on it. A weblog is a good place to talk about your opinion about them and even (when appropriate) give you a solution.

2) Bookmark your blog post. You certainly can do this through sites like DIGG, Delicious, Stumbledupon, and Indian Pad. Bookmarking is a method of adding links to your article and sharing it with the world. It’s a straightforward means of dealing with these sites, creating an account and listing your blog post. In general it takes about 10 min per post to create this up. Well worth it as it will assist you to drive traffic and interest to your message.

3) Syndicate an article: after you’ve done the article, write an article (perhaps with a slightly different take or stance) and syndicate it through sites like or If the topic has legs, it’s likely the media will soon be discussing it for weeks so having some content out there could be helpful to your message and a way to obtain attention.

4) Contact your local media: one of the greatest methods for getting local media enthusiastic about you is to supply them an area angle on a national story. So let’s say we’re addressing the deaths of two major pop icons, and you’ve written a guide on historic figures. Would either of both of these people be viewed “historic” per se? Well, that’s debatable and perhaps a great subject for a segment. When does someone or something become historic and just how do locals feel about this? There’s your local angle.

5) Contact national media : If you have an interest that’s drawing national attention and your message is significant or different enough to pitch to a national show then escape there and start pitching. Remember: with so many shows on the air all newsone  competing for audience attention they’re all buying a new and different angle. The thing they could say is no and if you’re right for the topic and you’ve pitched effectively, you’re likely to get a yes.

6) Make sure you’re getting HARO ( HARO is a newsletter that arrives normally as a few times each day and it’s set with media leads. If there’s a warm story there is a media person on HARO searching for someone to discuss it.

7) Get Google Alerts: be sure you *always* have your keywords in Google alerts so you can be alert to who’s saying how about your topic. Also, during non-breaking news times this is a great way to access know media that covers your story and start networking using them so that when a breaking story hits, they already know you.

8) Twitter onto it: While it’s hard sometimes to split up conversations on Twitter, there’s a great system to split up out topics with a hashtag (#) – it’s as simple as choosing the big story and making a hashtag because of it, so for Farah Fawcett it could have been #farah. Begin a hashtag which helps to recognize your story, or search the hashtags on Twitter to learn what hashtag your topic will be categorized under then start twittering on it. Direct folks to your blog, to other sites covering this, direct them to anything that may tie into this topic. The media is on Twitter and they only might find you!

Breaking news doesn’t need certainly to give you, your story or your book in the dust. Frequently authors tell me they see “experts” on TV and they think they could do better. Well, now’s your chance. Next time a breaking news topic hits the airwaves, jump on it. You merely never know very well what could happen.

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